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If you're planning an event where car enthusiasts will be in attendance, ask yourself-are you and your organizers knowledgeable about the sorts of cars-and owners-that will be present? Are you moving your event further up-market-attracting larger sponsors, better-quality cars, perhaps turning what was a day into an entire lifestyle weekend based around cars that count, not just counting cars-and looking for another degree of sophistication to achieve one or more of those ends? Are you planning a collector car auction based only on the hype from televised events without taking market forces, environment and a particular focus on collector-grade versus everyday cars into account? Do you own a business that you think can be broadened in the direction of catering to the collector car industry-or are you starting out from the ground -up and need to know if your idea stands a chance? Do you just want someone who knows collector-quality cars intimately and has observed, critiqued, written about and participated in the sort of events that get noticed? If so . . . read on. a bit of background,
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